[Column#1] The Rise of Run Events in Thailand and the Potential of Character Collaboration

*Original Column by Our Writer* 
In recent years, Thai people began to be more concerned about their health and how to take care of it. As a result, many public sport events emerged in Thailand and the main and biggest type of these is running event. Column.png

Continue reading “[Column#1] The Rise of Run Events in Thailand and the Potential of Character Collaboration”

“Maru-Matsu San” Collaboration Merchandise at MARUI Dept. Store

MARUI department store is now doing a campaign called “Maru-matsu san”, a collaboration with popular character “Osomatsu-san”, from October 14th to November 30th.

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Continue reading ““Maru-Matsu San” Collaboration Merchandise at MARUI Dept. Store”

Limited Cheburashka Donuts Campaign by Floresta

Floresta, a donut chain featuring natural ingredients, will launch “Cheburashka Donuts” which will be on sale from November 1st to November 30th all across Japan.

chebrasika Continue reading “Limited Cheburashka Donuts Campaign by Floresta”

Rasmus Klump, Beloved Bear from Denmark, Featured in Gourmet Spot Fair

Itocia, a gourmet spot located in Yuurakuchou, Japan, has done the 9th anniversary fair in October. For the campaign, Rasmus Klump, the beloved bear character from Denmark, did the collaboration with this fair.rusmus Continue reading “Rasmus Klump, Beloved Bear from Denmark, Featured in Gourmet Spot Fair”

KIDDY LAND Toy Store’s Kirby Special Fair

KIDDY LAND, a large toy store chain in Japan with various character products, is having an event called “Kirby no Pupupu na Marching Band” during October 22nd to November 6th, starting from the Shinjuku and Osaka-Umeda branch, then continuing in other 23 branches.

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Continue reading “KIDDY LAND Toy Store’s Kirby Special Fair”

Yamaki Sauce’s Recipe Campaign with “Gudetama”

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Yamaki is now doing a collaboration with a popular character “Gudetama” from September 15th 2016 to February 14th 2017. The “Mentsuyu Sauce Recipe” campaign will be hold.
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Mister Donut Launching a New Campaign with LINE FRIENDS Characters

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One of Thailand’s biggest donuts chain store, Mister Donut, is now launching a new campaign with very popular LINE FRIENDS characters! Continue reading “Mister Donut Launching a New Campaign with LINE FRIENDS Characters”

LUX Haircare Brand Collaborates with Hatsune Miku

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Unilever Japan has collaborated its LUX Haircare Brand with the worldwide famous virtual singer Hatsune Miku, for its new product series [LUX Super Rich Shining Straight&Beauty] with a new TV commercial. Continue reading “LUX Haircare Brand Collaborates with Hatsune Miku”

Special Campaign Using Hello Kitty Started for Promoting the IT Engineers Examination in 7 Asian Countries

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In this September, IPA (Information-technology Promotion Agency, Japan) launched a special campaign using Hello Kitty to promote the IT Engineers Examination (ITPEC Exam) in 7 Asian countries (Philippines, Thailand, Vietnam, Myanmar, Malaysia, Mongolia, and Bangladesh) for 2 years till June 2018.
Continue reading “Special Campaign Using Hello Kitty Started for Promoting the IT Engineers Examination in 7 Asian Countries”

Chibi Maruko’s New Design for Female Adults

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Chibi Maruko-chan’s licensor, Nippon Animation, has launched new design for Chibi Maruko-chan for the 30th anniversary, in order to target female in the age of 20-30 years old. Continue reading “Chibi Maruko’s New Design for Female Adults”