Koume Chan x Hello Kitty Collaboration on the way, entering the Sanrio Character Collaboration Ranking!!

Lotte has decided the collaboration between its product “Koume” character “Koume chan” and the popular character that represent Japan “Hello Kitty”.

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Second Loft x Hello Kitty “TOKYOOTONAKITTY” items on Sales with Kawaii style!

Loft is now selling the merchandise series related to the collaboration project from last October “TOKYOOTONAKITTY” as a second time, from March 25th.

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Hello Kitty Run Bangkok 2017: Event Photo Report


Hello Kitty Run Bangkok 2017 Powered by Shiseido White Lucent was taken place at Airport Rail Link Makkasan Station, Bangkok on February 26th 2017. The event was very successful and attracted more than 5,000 runners from all ages.


Fashion Brand “Junko Makino” and Hello Kitty Collaborates in New Bag Design

kitty1A new non-gender fashion brand “Junko Makino”, is now doing a collaboration with popular character Hello Kitty to launch new bag designs in September in the theme of “Contemporary Japonism”. More

Hello Kitty Run 2016 – Happy Lucky Together – in Indonesia

hellokittyrunCalling out Hello Kitty fans out there! Are you ready to have fun with Hello Kitty? Hello Kitty Run has been booming all over the world, including Japan, Taiwan, Singapore, Malaysia and Thailand.More

Special Campaign Using Hello Kitty Started for Promoting the IT Engineers Examination in 7 Asian Countries


In this September, IPA (Information-technology Promotion Agency, Japan) launched a special campaign using Hello Kitty to promote the IT Engineers Examination (ITPEC Exam) in 7 Asian countries (Philippines, Thailand, Vietnam, Myanmar, Malaysia, Mongolia, and Bangladesh) for 2 years till June 2018.