Hello Kitty X Kansai Airport express ‘Haruka’

‘Hello Kitty Haruka’, Japanese hospitality to passengers from all over the world

From 29th Jan, West Japan Railway Company is collaborating with Hello Kitty, operating the Kansai Airport express ‘Haruka’ with Hello Kitty wrapping. The main theme this time is ‘Japanese hospitality’. ‘Haruka’ is one of the important connections between the West Japan gateway – Kansai Airport and the ancient capital which is always crowded with travelers – Kyoto. The new ‘Haruka’ is providing a new travel experience to all the passengers with Japanese hospitality together with ‘Hello Kitty Shinkansen (bullet train)’ started service from Jun, 2018.

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‘Cells at Work!’ theme park @ LAGUNA TEN BOSCH, Aichi, Japan

Propaganda of Influenza prevention by collaborating with ‘Cells at Work!’

During 26th Jan – 6th May in LAGUNA TEN BOSCH in Aichi prefecture, Japan, the collaboration event with ‘Cells at Work!’, ‘Cells at Work theme park in LAGUNA TEN BOSCH’ is being held in the theme park run by the area called Lagunasia.

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One Piece X McDonald @ Thailand

The Straw Hat Pirates from the famous anime One Piece has arrived Thailand!

To promote the crispy chicken menu, McDonald’s in Thailand is having the collaboration with One Piece.

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Grand opening of Matcha Prince shops @ Taiwan

The first official shop overseas

The official local mascot of Uji in Japan, Matcha Prince, is having the first official shop overseas. The grand open was on 10th Jan, with a grand opening ceremony.

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Sanrio ‘Blossom in the flower season’ X 7-eleven @ Hong Kong

7-eleven Hong Kong is collaborating with Sanrio characters again during the Chinese New Year.

From 9th Jan to 22nd Feb, 7-eleven Hong Kong introduce a series of ceramic bowls by collaborating with 10 Sanrio characters, including My Melody, Minna No Tabo, Little Twin Stars, Kuromi, Pom Pom Purin, Ahiru no Pekkle, Hello Kitty, Cinnamoroll, Keropi and Pochacco.

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Peppa Pig Celebrates Chinese New Year at SM @ Philippines

As the previous news introduced, this year is ‘the year of pig’, so the anime characters related to pigs are extremely popular in this period. Peppa Pig, with great popularity all over the Asia area, is of course one of the main characters in this year’s Chinese New Year.

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New character of Sumikko Gurashi – Neko no Kyodai

30 cm tall plush dolls and Fondue set in character shape as premiums

BANDAI SPIRITS Lotto Innovation is presenting the latest character lottery ‘Sumikko Gurashi – Meet with Neko no Kyoudai’ from 16th Feb. The lottery would be available in Family Mart, Ministop, other convenient stores, book stores, hobby shops, game centers and Kitty Land sequentially (620 yen including tax per).

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Games X Animation

According to the research from Newzoo, there would have 2.3 billion gamers in the world, contributing 137.9 billion dollars on gaming industry in 2018, which is a 13.3% increase by comparing to the figure in 2017. Moreover, this figure is expected to keep increasing in the coming several years and reach 180.1 billion dollars in 2021.

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Despicable Me: A Minion’s Perspective Exhibition @ Shenzhen, China

Minions in China!

Along with the big hit of the movie, Minions in China has become more and more popular. The little yellow monsters are always under the spot light in every event and product collaboration. This time, to gather the fans in China, an exhibition of Minions is being held in Shenzhen, China.

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Tonde Burin mall exhibition @ the ONE, Hong Kong

As year 2019 is the Year of the Pig in Chinese New Year, characters related to pig are extremely hot recently. Tonde Burin, a comic series first published in Aug, 1994, describing a superhero magical girl who can transform to piggy shape, is popular again this year.

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One Hundred Thousand Bad Jokes mobile games

‘One Hundred Thousand Bad Jokes’ is a series of online Chinese comics first published in 2010, animated from July, 2012. As the name indicates, the story is mainly constituted by many stories of parodies of Chinese myths, Japanese animations and western fairytales. The lines are funny and therefore very popular among Chinese netizens. The characters in the series have also become famous IP in China.

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2019 Nagasaki Lantern Festival X TSUTAYA

Special goods of anime ‘Kingdom’ as presents in designated stores in Fukuoka prefecture

From 15th Jan to 11th Feb, one of the most popular winter festivals in Nagasaki in Japan, ‘2019 Nagasaki Lantern Festival’ is having a special collaboration event with the anime ‘Kingdom’, carrying out the campaign ‘2019 Nagasaki Lantern Festival X TSUTAYA’.

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