The next generation entertainment – Virtual idols

Idols are referring to the talents who are trained to a wide range of roles such as singing, acting, modeling, etc. The fans and followers admire those idols and willing to support them in the way of going to concerts and buying the official goods. This entertainment industry can said to be mature but in recent years, there is a new kind of ‘idol market’ coming up which has successfully attracted many young generations.

‘Virtual idols’ were first developed from the 90s. The whole concept is to create an idol for the fans which is not a real human being. The first generation which has recorded a great success is the characters from the simulation game ‘THE IDOLM@STER’. The idols in the game have become the characters which get the support from the players, just like the real idols do. The second one comes to the famous Hatsune Miku. Hatsune Miku is a Vocaloid system with artificial sound and anime outlook. The character is so famous that she can have her own concerts in Japan, China, USA, Indonesia, Mexico, etc.

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SCP, popular VTuber ‘Kaguya Luna’ has started her licensing business

The second live performance ‘LIVE @ ZeppVR2’ will be held at Diver City, Tokyo

Sony Creative Products (SCP) signed a contract with SACRA MUSIC under Sony Music Labels in Jul, 2018, started the licensing business of the popular VTuber Kaguya Luna. Sales promotion, including stationery and general goods, were being held by using Kaguya Luna’s motifs. And now is trying to expand the market.

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