To commemorate the 20th anniversary of the popular character “Rilakkuma” this year, San-X will hold a “Celebration Narikuma Ceremony” at the Daimaru Tokyo store from April 28th to May 16th.
“Rilakkuma / Korilakkuma Room” opens on April 21st on the Miura Peninsula
Maholova Minds Miura, the largest hot spring resort hotel on the Miura Peninsula in Kanagawa Prefecture, will open two rooms, “Rilakkuma Room” and “Korilakkuma Room”, in collaboration with San-X on April 21st for a limited time.

“Rilakkuma”: The new Tourism Ambassador of Chiyoda City Tourism Association
On August 18, the Chiyoda Ward Tourism Association appointed the San-X character “Rilakkuma” as the Chiyoda Ward Tourism Association Tourism Ambassador. In the future, through the activities of “Rilakkuma” as a tourism ambassador for the Chiyoda Ward Tourism Association, we will convey the charm and seasonal information of Chiyoda Ward to a wide range of generations.

Rilakkuma Limited-time Café opened in Singapore!
Kumoya, which is behind pop-up cafes such as Gudetama, opened a new outlet at Orchard Central Singapore on August 29, 2020. The pop-up cafe will feature San-X popular characters Rilakkuma and friends.

Rilakkuma’s first ever Wedding Plan!
Escrit, which plans and operates weddings and receptions as its main business, will produce the first wedding plan with the popular character “Rilakkuma” of San-X from mid-July, and the reservation will start for the “Rilakkuma Bridal Fair” (free wedding consultation event).
Enjoy movies with “Rilakkuma Bucket Set” at Thailand’s Major Cineplex!
Major Cineplex is releasing an exclusive “Rilakkuma Bucket Set” as a collaboration campaign with Japan’s popular character Rilakkuma from May.
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“Cold Stone Creamery” with “Rilakkuma” Collaboration! Premium goods are also available in addition to three cute collaboration menus
From March 26th, Hotland will launch “Rilakkuma Fruit Basket,” “Korilakkuma Pancakes on Ice,” and “Kiroitori Yummy Mango” three cute menus at all Cold Stone Creamery stores in Japan.
Korilakkuma in a Mirror cafe opens in Harajuku.Tokyo
Legs and Transit General Office opened a promotion cafe space “HARAJUKU AR BOX -table projection mapping cafe-” in Harajuku, Tokyo on December 21.
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Alaway with Rilakkuma! Lazy Daily exhibition in Taiwan!
From Dec. 28,2019 to Mar. 22, 2020, the Songshan Culture and Creative Park will hold the Rilakkuma Lazy Daily Special Exhibition.
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ROPÉ PICNIC and Rilakkuma collaboration items debut
“ROPÉ PICNIC sells collaboration items inspired by “Rilakkuma” at Lopepicnic directly managed stores and online stores which is from November 18 to start online reservation and sales in-store from November 27.
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“Rilakkuma” x 20th “Beared Papa” limited collaboration cream puff
Beard Papa, a cream puff specialty store that celebrated its 20th anniversary this year, will sell collaborative cream puff with San-X’s popular original character “Rilakkuma” for a limited time from October 1st.
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“Rilakkuma official certification 2019” decided to be held in Tokyo and Osaka!
On the 1st of December, San-X will hold the “Rilakkuma official certification 2019” based on the popular character “Rilakkuma” in Tokyo and Osaka. NIPPAN, the Japanese publishing sales company experienced with a wide range of certification test management will in charge of the certification and collaborate with Kokusai Pulp&Paper Co., Ltd. The application has started from July 5.
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