‘Normally’, when it comes to the collaboration between products and anime, most of the people would have an image that the famous anime characters is holding the products in front of the camera and introducing the benefits of the products, or as the mascot is printed on the product packages with some special localized designs. Yet, this kind of promotion method has already become a kind of too much and customers are sometimes quite saturated with this kind of hard-selling promotion.
So how do the sellers promote their products with the help of anime? The answer is product placement. Continue reading “Product placement in animation”