In celebration of the spinach-loving sailor’s 90th birthday, King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, teamed up with YOHO!, the leader of pop culture, and Joy City, the popular shopping mall in Beijing, to present a collection of Popeye creative works and artistic installations. The deal was brokered by King Features’ local agent, Medialink Group Limited (2230.hk) is a leading distributor of third-party owned media content headquartered in Hong Kong SAR with presence in China, Japan and South East Asia.
