From October 8th to 30th, the first place in the Sanrio Character Awards in 2022, “Cinnamoroll”(nickname: Cinnamon), is commemorating his 20th anniversary. Cinnamon will serve as a navigator so that people of the generation who have been familiar with cinnamon since childhood can freely express themselves through fashion and enjoy fashion more in their own way. The ”HARAJUKU GENDERLESS & FREE FASHION WEEK” will be held in Harajuku, Tokyo.
From September 12th, Riken Vitamin will launch two campaigns in collaboration with the anime movie “Theatrical version: That Time I Got Reincarnated as a Slime Guren no Kizuna” which will be released on November 25th.
From September 13th to January 15th 2023, the 30th anniversary project “Chibi Maruko-chan Exhibition” will be held at the SKIP City Sainokuni Visual Plaza Video Museum (Kawaguchi City).
From August 1st, HENNGE will carry out a campaign using Ultra monsters from the Ultraman series as image characters, with the aim of promoting security measures that companies should take, such as “anti-targeted attacks,” “non-PPAP,” and “non-VPNs”.
From August 27th to November 27th, Fujikyu Group facility in the Atami area centered on Jukkoku Pass, where you can enjoy a 360-degree unobstructed panoramic view of Hatsushima, the remote island closest to the Tokyo metropolitan area is holding a collaboration event commemorating the 15th anniversary of the birth of “Hatsune Miku” for the first time.
Tokyo Skytree Town will hold the “Sora no Haunted Night Park in TOKYO SKYTREE®” from August 10th to November 9th, the first collaboration event of “Sumiko Gurashi” and “Tokyo Skytree”.
On July 25th, the Coca-Cola company announced that the energy drink brand “Real Gold” will release “Real Gold NARUTO/BORUTO”, a package featuring illustrations and famous lines from the anime “NARUTO” and “BORUTO”, which are popular with a wide range of people.
On July 15, Okayama Prefecture welcomed Ms. Rika Kayama, also known as “Licca-chan”, as a “Hare no Kunist” in order to spread the charm of Okayama Prefecture throughout Japan and around the world.
Crayon Shin-chan The first official store focusing on the movie “Crayon Shin-chan” opened on July 14th in Alpa, a specialty store in the large-scale complex “Sunshine City” in Ikebukuro.
Calbee collaborated with the popular smartphone app “Monster Strike” provided by mixi’s XFLAG ™ to create the L size of the standard product “Jagariko Salad/Cheese/Jaga Butter/Mentai Cheese Monja Flavor”. From the end of June, we will switch to the limited-time collaboration package (scheduled to end at the end of September).
From June 20th, Mondelez Japan will collaborate with the refreshing “Clorets” brand and the anime “Touken Ranbu Hanamaru -Yukigetsu Hana-“, which will be screened in a series of three parts.
From June 15th, as a tie-up project with “ONE PIECE FILM RED” released on August 6th, the “Let’s start a delicious adventure !!” campaign will be held to liven up the summer dining table. Starting with the opening of a special site for the “ONE PIECE FILM RED” tie-up campaign on June 15th and the release of original recipes, a total of 12 types of “tie-up packages” will be released from five house product brands on June 20th. In addition to broadcasting “original TV commercials” from July 1, various “gift campaigns” will be held during the campaign period.
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