The bridge between anime and the real world – 2.5 Dimension stage show

As being a super animation nation, Japan is always a step ahead in the animation industry, creating/innovating many new directions about animation. In recent years, there is a new trend, 2.5 Dimension stage shows, which is very popular in Japan and also the Asia countries. So what doe2.5 Dimension stage shows mean?

As the name implies, 2.5 Dimension means the ‘dimension’ between the 3D world (the real world) and the 2D world (animation world). 2.5 Dimension shows are the shows applying the anime stories but having real artists to act out. Just like the musicals, the artists would dress up (like cosplay to a certain extent as the costumes are based on the designs in the anime), sing and dance and act on the stage.

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Product placement in animation

‘Normally’, when it comes to the collaboration between products and anime, most of the people would have an image that the famous anime characters is holding the products in front of the camera and introducing the benefits of the products, or as the mascot is printed on the product packages with some special localized designs. Yet, this kind of promotion method has already become a kind of too much and customers are sometimes quite saturated with this kind of hard-selling promotion.

So how do the sellers promote their products with the help of anime? The answer is product placement. Continue reading “Product placement in animation”

The mascots of the 2020 Summer Olympics, the key to licensing business - How are the mascots born and developed

The mascot is holding the key to the success of licensing business of 2020 Tokyo Summer Olympics. In this article, we will have a deep look in how the mascots born and developed.

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Games X Animation

According to the research from Newzoo, there would have 2.3 billion gamers in the world, contributing 137.9 billion dollars on gaming industry in 2018, which is a 13.3% increase by comparing to the figure in 2017. Moreover, this figure is expected to keep increasing in the coming several years and reach 180.1 billion dollars in 2021.

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Hello Kitty Run Bangkok 2017: Event Photo Report

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Hello Kitty Run Bangkok 2017 Powered by Shiseido White Lucent was taken place at Airport Rail Link Makkasan Station, Bangkok on February 26th 2017. The event was very successful and attracted more than 5,000 runners from all ages.

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[Event Report] Key Secrets for Great Success of Pokémon Run in Taiwan

picture3Pokémon Run Taiwan 2016, held on the Christmas Eve Day with more than 5,000 participants, was a huge success. Sponsors were also greatly satisfied according to TG Taiwan, the event organizer company.

What’s the secret of this amazing success? Here’s what CharaBiz.Asia discovered as key factors.
Continue reading “[Event Report] Key Secrets for Great Success of Pokémon Run in Taiwan”

[Column#1] The Rise of Run Events in Thailand and the Potential of Character Collaboration

*Original Column by Our Writer* 
In recent years, Thai people began to be more concerned about their health and how to take care of it. As a result, many public sport events emerged in Thailand and the main and biggest type of these is running event. Column.png

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[Interview] Mr.Kazuo Rikukawa, President of Character Databank

Our company Tokyo Gets Co., Ltd. had an exclusive interview with Mr.Kazuo Rikukawa, the president of Character Databank Co., Ltd. Continue reading “[Interview] Mr.Kazuo Rikukawa, President of Character Databank”