Yifang Taiwan Fruit Tea X Doraemon @ Hong Kong

Thanks to the great success of the previous collaboration, Yifang Taiwan Fruit Tea is having the collaboration again in Hong Kong from 15th Feb to 14th Apr.

In Dec last year, the famous Taiwan fruit tea brand Yifang had the collaboration with Doraemon in Taiwan and China, providing their products in plastic cups with Doraemon designs and special novelties. The event successfully attracted the crowd and therefore they are having the collaboration with Doraemon again in Hong Kong this time.

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‘Hello Kitty X Crayon Shinchan’ collaboration series

To celebrate the 45th anniversary of Hello Kitty, collaborated products were released from 14th Feb.

To celebrate the big year, Sanrio is now collaborating with another famous IP, Crayon Shinchan. 19 different collaborated items ‘Hello Kitty X Crayon Shinchan’ are available in Sanrio shops, Sanrio corners in shopping malls and Sanrio online shop from 14th Feb.

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San X characters novelties X 7-eleven @ Taiwan

When we talk about San X, maybe not too many people would know what it is. But when it comes to the characters, such as Rilakkuma, they have created, people would definitely know what it is. With this high popularity, 7-eleven is having the collaboration with San X characters to attract fans and customers.

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Moomin X Silcot cotton sponge

With the designs of ‘Little My’, products with Moomin designs are sold all over the country

Unicharm Corporation (a Japanese company hygiene products manufacturer) is going to have the collaboration all over Japan with Moomin from 22nd Jan on their cotton sponge product ‘Silcot’.

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‘Hello Kitty X Old Master Q’ mall exhibition @ MOSTown, Hong Kong

During the Lunar New Year, almost every shopping mall in Hong Kong is having different kinds of decorations, mainly with pig-related designs, to celebrate the festival. MOSTown, trying to stand out from the others, is having an unprecedented collaboration with Hello Kitty and Old Master Q.

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TOYBOX Powered by Hasbro @ Sentosa, Singapore

From 1st Feb to 17th Feb, TOYBOX Powered by Hasbro is being held at Sentosa, Singapore. In the area, there would have 9 different fun activities collaborating with different IPs, trying to awaken the young at everybody’s heart.

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Hello Kitty X Kansai Airport express ‘Haruka’

‘Hello Kitty Haruka’, Japanese hospitality to passengers from all over the world

From 29th Jan, West Japan Railway Company is collaborating with Hello Kitty, operating the Kansai Airport express ‘Haruka’ with Hello Kitty wrapping. The main theme this time is ‘Japanese hospitality’. ‘Haruka’ is one of the important connections between the West Japan gateway – Kansai Airport and the ancient capital which is always crowded with travelers – Kyoto. The new ‘Haruka’ is providing a new travel experience to all the passengers with Japanese hospitality together with ‘Hello Kitty Shinkansen (bullet train)’ started service from Jun, 2018.

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‘Cells at Work!’ theme park @ LAGUNA TEN BOSCH, Aichi, Japan

Propaganda of Influenza prevention by collaborating with ‘Cells at Work!’

During 26th Jan – 6th May in LAGUNA TEN BOSCH in Aichi prefecture, Japan, the collaboration event with ‘Cells at Work!’, ‘Cells at Work theme park in LAGUNA TEN BOSCH’ is being held in the theme park run by the area called Lagunasia.

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One Piece X McDonald @ Thailand

The Straw Hat Pirates from the famous anime One Piece has arrived Thailand!

To promote the crispy chicken menu, McDonald’s in Thailand is having the collaboration with One Piece.

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Sanrio ‘Blossom in the flower season’ X 7-eleven @ Hong Kong

7-eleven Hong Kong is collaborating with Sanrio characters again during the Chinese New Year.

From 9th Jan to 22nd Feb, 7-eleven Hong Kong introduce a series of ceramic bowls by collaborating with 10 Sanrio characters, including My Melody, Minna No Tabo, Little Twin Stars, Kuromi, Pom Pom Purin, Ahiru no Pekkle, Hello Kitty, Cinnamoroll, Keropi and Pochacco.

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New character of Sumikko Gurashi – Neko no Kyodai

30 cm tall plush dolls and Fondue set in character shape as premiums

BANDAI SPIRITS Lotto Innovation is presenting the latest character lottery ‘Sumikko Gurashi – Meet with Neko no Kyoudai’ from 16th Feb. The lottery would be available in Family Mart, Ministop, other convenient stores, book stores, hobby shops, game centers and Kitty Land sequentially (620 yen including tax per).

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Games X Animation

According to the research from Newzoo, there would have 2.3 billion gamers in the world, contributing 137.9 billion dollars on gaming industry in 2018, which is a 13.3% increase by comparing to the figure in 2017. Moreover, this figure is expected to keep increasing in the coming several years and reach 180.1 billion dollars in 2021.

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