My Hero Academia × Heart Up Collaboration started!

From September 22nd, Nippon Optical’s contact lens and glasses specialty store “Heart Up” will collaborate with the famous anime “My Hero Academia”, which will start broadcasting its 6th season on October 1st. “My Hero Academia” × Heart Up Campaign” will be held at Heart Up stores nationwide. 

©堀越耕平/集英社・僕のヒーローアカデミア製作委員会

© Kohei Horikoshi/Shueisha, My Hero Academia Production Committee


This collaboration campaign is where you can purchase contact lenses and glasses at Heart Up stores nationwide during the period and present a voucher to receive a “Heart Up limited novelty item”. Exchange tickets can be obtained free of charge without membership registration on the site/app, and two types of collaboration goods are available according to the purchase. Each store will be on a first-come-first-served basis, and will end as soon as they run out.

In addition, follow and retweet the Heart Up official Twitter account to run a campaign to win the original QUO card and novelty set by lottery. All goods are limited and can only be obtained through this collaboration.


【Campaign Overview】
「My Hero Academia x Heart Up Campaign」
Period: September 22nd (Thursday) to November 20th (Sunday)

<Purchase Novelty>

1. Clear files: 20,000 in total on a first-come, first-served basis

Get one free contact lens or glasses for every purchase.

1st (4 types) Distribution period: September 22nd until it runs out

https://www.charabiz.com/img/article/13001/sub1.jpg


2nd (4 types) Distribution period: October 20th until it runs out

https://www.charabiz.com/img/article/13001/sub2.jpg


2. Acrylic glasses stand: 3,200 units in total on a first-come, first-served basis

For every purchase of 8,000 yen or more in-store products, one will be presented. *Up to 1 character per person

1st (2 types) Distribution period: September 22nd until it runs out

https://www.charabiz.com/img/article/13001/sub3.jpg


2nd (2 types) Distribution period: October 20th until it runs out

*First-time contact lens purchasers and those who have not registered EYE data must undergo an eye examination.

https://www.charabiz.com/img/article/13001/sub4.jpg


<Twitter campaign>

During the period, if you follow and retweet the official Heart Up Twitter account, you will receive a gift by lottery.

1st round Original QUO card 500 yen: 1,000 people by lottery

Application period: September 22nd to October 16th

https://www.charabiz.com/img/article/13001/sub5.jpg


2nd round Novelty item full set: 10 winners selected by lottery

Application period: October 20th to November 13th

https://www.charabiz.com/img/article/13001/sub6.jpg

* Detailed novelty content and acquisition method can be confirmed on the campaign site.

* At Heart Up, we take measures to prevent the spread of the new coronavirus infection in consideration of the health and safety of our customers and our employees.

・「My Hero Academia x Heart Up Campaign」Site:https://www.heart-up.com/campaign/collabo/mha/
・Efforts to prevent the spread of new coronavirus infections at Heart Up stores:https://www.heart-up.com/news/2020/
・”Nippon Optical” official website:https://www.nopt.co.jp/
・TV anime “My Hero Academia” official website:https://heroaca.com/
・TV anime “My Hero Academia” official Twitter:https://twitter.com/heroaca_anime

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