From June 15th, as a tie-up project with “ONE PIECE FILM RED” released on August 6th, the “Let’s start a delicious adventure !!” campaign will be held to liven up the summer dining table. Starting with the opening of a special site for the “ONE PIECE FILM RED” tie-up campaign on June 15th and the release of original recipes, a total of 12 types of “tie-up packages” will be released from five house product brands on June 20th. In addition to broadcasting “original TV commercials” from July 1, various “gift campaigns” will be held during the campaign period.
Releasing a tie-up package (12 types in total) with “ONE PIECE FILM RED” under 5 brands of “Kokumaro Curry”, “Vermont Curry”, “Ripe Tomato Hayashi Rice Sauce”, “Kakuya (Curry) Series” and “Fruche”.The package depicts the One Piece characters that appear in the movie version, such as “Luffy” and “Shanks”, and the heroine “Uta”. Among them, curry products also include original recipes with character motifs with two types of designs have been prepared for each of the retort-packed products “Kakuya Series”.
In addition, with this tie-up, 15 original recipes that make use of the individuality of the characters appearing in the movie version have been completed. You can enjoy curry, hayashi rice, and fluche through the recipe. The recipe can be viewed on the special site for the tie-up campaign.
In addition, in the TV commercial that will be broadcast from July 1, the characters of One Piece will be drawn around the dining table in a lively manner, and the “fun of food” will be transmitted. Through the scene of eating curry, hayashi rice, and fluche vigorously, we aim to promote demand for house products in the summer.
【Product Overview】
Kokumaro Curry <Medium Spicy> One Piece Special Project with Turmeric Rice
Contents: 143g
Price: Suggested retail price 190 yen (excluding tax)
Release date: June 20
Sales area: Nationwide
Vermont Curry <Sweet / Medium Spicy / Dry> One Piece Package
Contents: 230g
Price: Suggested retail price 318 yen (excluding tax)
Release date: Switching sequentially from June 20th
Sales area: Nationwide
*For a limited time
Ripe Tomato Hayashi Rice Sauce One Piece Package
Contents: 184g
Price: Suggested retail price 297 yen (excluding tax)
Release date: Switching sequentially from June 20th
Sales area: Nationwide
* For a limited time
Kakuya Curry <Medium Spicy/Dry> One Piece Package
Contents: 180g
Price: Open price (reference retail price excluding tax 145 yen)
Release date: Switching sequentially from June 20th
Sales area: Nationwide
*For a limited time
Fruche <Strawberry> One Piece Package
Contents: 200g
Price: Suggested retail price 194 yen (excluding tax)
Release date: Switching sequentially from June 20th
Sales area: Nationwide
* For a limited time
【TV Commercial Info】
House Foods × “ONE PIECE FILM RED” “Let’s start a delicious adventure !!” (15 seconds)
Broadcast start date: July 1st
Broadcast area: Nationwide
*May be changed.
[Summary of implementation]
<Closed campaign>
House Foods × “ONE PIECE FILM RED” Delicious Adventure Let’s get started!!! Campaign
Campaign period: July 1st 11:00 – July 31st 23:59
How to apply: Upload the receipt image of the target product purchased during the period on the campaign site and apply.
*A LINE account is required to participate in the campaign.
*Details on application methods and target products will be announced on the tie-up campaign special website from July 1st.
Prizes: House Foods x “ONE PIECE FILM RED” 2 types of original QUO cards (2,000 yen) 100 people/QUO card Pay (500 yen) 1,900 people
Number of winners: 2,000 in total
Prize shipping: Scheduled for late August to mid-September
＜Open Campaign＞
“ONE PIECE FILM RED” tie-up commemoration! Let’s start a delicious adventure! !! The first campaign!
Campaign period: June 15th 13:00 to June 27th 13:00
How to apply: Apply from the campaign page of the House Foods Group member site “Comeon House”.
*Details can be found on the campaign page in ” Comeon House”.
*Free membership registration is required to apply.
Prizes: Completion preview ticket 10 groups 10 people / Movie viewing ticket (Mubichike) 50 groups 100 people
Number of winners: Total 60 groups 110 people
Prize shipping: Scheduled for early July to mid-July
*The 22nd campaign is scheduled to start in early July.
House Food × Curry House CoCo Ichibanya x “ONE PIECE FILM RED” Let’s start a delicious adventure! !! campaign
Campaign period: June 21st-July 8th 14:59
How to apply: Follow the House Foods Group official Twitter account and Curry House CoCo Ichibanya official (Kokoichi) Twitter account on Twitter, and then retweet the target campaign post to participate.
Prize: House Product One Piece Package Assortment & Curry House CoCo Ichibanya Meal Ticket 1,000 yen (tax included)
Prize content:
・ Vermont Curry <Sweet> One Piece Package
・ Kakuya Curry <Medium Spicy> One Piece Package
・ Kakuya Hayashi One Piece Package
・ Hayashi rice sauce one-piece package of ripe tomatoes
・ Fruche <Strawberry> One Piece Package
・ Curry House CoCo Ichibanya Meal ticket 1,000 yen (tax included)
*House product One Piece package design cannot be specified.
Number of winners: 50
Prize shipping: Scheduled for late July
【Outline of the film】
「ONE PIECE FILM RED」
Release date: Saturday, August 6th National Road Show
Original/Comprehensive Producer: Eiichiro Oda (serialized in Shueisha’s “Weekly Shonen Jump”)
Director: Goro Taniguchi Screenplay: Tsutomu Kuroiwa
Music: Yasutaka Nakata
Character design/animation director: Masayuki Sato
Art director/Art setting: Hiroshi Kato
Color design: Sayoko Yokoyama
CG director: Kentaro Kawasaki Director of photography: Tsunetaka Ema
Producer: Tomoya Yoshida
Cast: Mayumi Tanaka, Kazuya Nakai, Akemi Okamura, Kappei Yamaguchi, Hiroaki Hirata, Ikue Otani, Yuriko Yamaguchi, Kazuki Yao, Cho, Kaori Nazuka, Ado, Kenjiro Tsuda, Shuichi Ikeda
Theme song: “New Genesis (Uta from ONE PIECE FILM RED)” Ado (Universal Music)
Song in the play Music provided by: Yasutaka Nakata Mrs. GREEN APPLE Vaundy FAKE TYPE. Hiroyuki Sawano Yuta Orisaka Motohiro Hata
・Tie-up Campaign Site：https://housefoods.jp/data/onepiece2022/index.html
・Campaign page in House Foods Group member site “Comeon House”：https://comeon-house.jp/activity/op-red1/
・「ONE PIECE FILM RED」Film Site：https://www.onepiece-film.jp
・「ONE PIECE FILM RED」Trailer：https://www.youtube.com/watch?v=8dfGSzacxzc
charabizasia.com 