Popeye the Sailor Man is partnering with UNDONE, the world’s leading custom watch brand and MADworld to release a specialized NFT collection across Asia.

The POPEYE METAVERSE MADNESS tells the story of Popeye in different parallels, where the balance of time and space is broken and chaos occurs. The program will include more than 4,000 Popeye character variations dressed in an assortment of costumes, set against a variety of backgrounds, and released in the form of Algorithmically Generated NFTs. The deal was brokered by MEDIALINK, local agent of King Features’, Popeye’s brand owner in China.

The POPEYE METAVERSE MADNESS campaign will consist of 4,000 POPEYE NFTs. Each NFT is priced at 0.15ETH on the first drop of 2000 Popeye NFTs. These NFTs will be sold in the form of MAD:BOXX blind boxes, which helps ensure random distribution of the NFTs across all three tiers creating a fair environment for all buyers to acquire the more exclusive product. The boxes will be revealed on a set date for all the holders.

This project is jointly created by UNDONE x POPEYE and NFT platform MADworld. It is an officially licensed NFT program brokered by MEDIALINK on behalf of King Features who owns the Popeye brand globally.

The Whitelisted Mint date will be on May 18th, 2022. The Public Mint date will be on May 20th, 2022. Information regarding the whitelisting campaign, minting link, and scheduling will be released on a later official announcement.

As the project progresses, there will be various games and upgrade plans in the future, including airdrops, exclusive physical perks, and even NFT staking.

About Popeye

Sailor. Tough guy. Hero. Legend. That’s Popeye. An underdog with bulging forearms, a mean uppercut and a love of canned spinach. Unassuming, unsophisticated and undeterred by a challenge, from the minute he walked into the comic strip “The Thimble Theatre” and muttered his famous “Ja think I’m a cowboy?” line, Popeye the Sailor Man captured the hearts of millions of fans around the globe. As the star of his own comic strips and animated content on the big screen and small, Popeye became quickly ingrained in American culture, and today remains one of the most recognizable pop culture icons in the world.


Established in 2014, UNDONE is the world’s leading bespoke wristwatch label, where premium watchmaking is about the individual. The team of industry veterans behind the company believe that watches go far beyond functional fashion – that watches tell stories. With their customizable, made- to- order timepieces, wearers become narrators. Every watch is unique, brought to life using traditional techniques and today’s technology; components are carefully curated, designs are developed in-house, and all products are tailor-made, tested, and true to the UNDONE philosophy: that individuality matters.

About MADworld — the Multiverse Artist Defender (MAD)

MADworld Limited offers an NFT Origination Platform and network implementing blockchain technology to defend artists, artwork, creators, and content as they all enter the untraversed multiverse. MADworld supports NFT minting to validate ownership and provenance of physical art, collectibles and products, and original content developed from live concerts, sporting events, artist battles, and other modes of creative expression. MADworld is designed to give creators complete control over their NFT strategy, supporting them with maximizing the income and impact from their intellectual property, in perpetuity.

About Medialink

Medialink Group Limited (2230.hk) is a leading distributor of third-party owned media content headquartered in Hong Kong with presence in China, Japan and SouthEast Asia. The Group has been engaging in the business of media content distribution for over 28 years, and also operates the brand licensing business.

UNDONE Official Site: https://www.undone.com/en/

Medialink Official Site: https://www.medialink.com.hk/en/home.aspx

MADworld Offial Site: https://www.madworld.io/

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