Unlimited Performance Energy Drink “ZONe” will start a collaboration campaign with Cygames’ “Uma Musume Pretty Derby (Uma Musume)” from January 14th.
The first is the “Drink ZONe and win the Uma Musume QUO card! Campaign” where you can win the original design QUO card in which the Uma Musume character is in the “ZONe state”. The original design, which consists of 16 types, adds the stylish digital feeling of “ZONe” to the cute atmosphere of Uma Musume, resulting in an unprecedented finish.
The second is the first collaboration in the history of “ZONe” to realize new flavor development. “ZONe TOUGHNESS” is a completely original flavor inspired by the recovery item “Toughness 30” that appears in the game of Uma Musume. The addictive taste made with 1% carrot juice and 10% orange juice creates a better immersive experience. From February 15th, 8 types of original design packages will be released as the first design cans, and from March 1st, 8 types of original design packages will be released as the second design cans at convenience stores nationwide.
The third release will be on Amazon.co.jp from March 15th in a limited quantity of “ZONe TOUGHNESS Ver.1.0.0 All 16 Premium Packs”. ZONe TOUGHNESS 16 types of character design cans, assembled display set with the design motif of “rainbow-colored gate” appearing in the game “Uma Musume Pretty Derby”, Uma Musume collaboration visual design written by illustrator LAM to commemorate this collaboration. It is a luxurious set that is delivered with a poster enclosed limited to Amazon.co.jp.
For this collaboration, the collaboration key visual was specially drawn by illustrator LAM, who has a close relationship with the “ZONe” brand, who was in charge of designing the ambassador character Zonko of “ZONe”. The Uma Musume collaboration visual that has entered the “ZONe state” is a valuable creative that can only be seen in this project.
1st Project: Drink ZONe and win the Uma Musume QUO card! campaign
Application period: January 14th (Friday)* – April 28th (Thursday) 23:59
*Depending on the store, the timing of displaying products with application stickers may change.
・ ZONe Ver.2.0.0 500ml can with application sticker
・ ZONe Utopia Ver.1.1.8 500ml can with application sticker
・ Course A: Choose a Uma Musume character and win it
Uma Musume QUO Card, 1 from all 16 types, 100 people each, 1600 people in total
*If you lose, you will receive a smartphone wallpaper as a gift.
・ Course B: All kinds of super rare GET course
Uma Musume QUO Card 16 types set for 10 people
How to apply: Purchase the target product with a sticker, read the QR on the inside of the sticker, add a “ZONe” LINE official account as a friend, send the serial code from the talk screen, and collect application points. If you collect points, you will be drawn by lottery and you will know the hits and misses. Apply with 1 point for A course and 4 points for B course.
Sales area: Nationwide
2nd Project: Uma Musume collaboration limited ZONe TOUGHNESS
Product title: ZONe TOUGHNESS
Price: 190 yen (excluding tax)
1st 8 types: Sold on February 15th (Tuesday)
2nd 8 types: Sold on March 1st (Tuesday)
Sales area: Nationwide convenience stores
*Some stores are not available.
*The number is limited.
Contents: A collaboration-only original design inspired by the recovery item “Toughness 30”. The “ZONe” mark lights up in the eyes, and all 16 characters enter the “ZONe state” while running.
3rd Project: [Amazon.co.jp Limited] ZONe TOUGHNESS Ver.1.0.0 All 16 types Premium Pack
Product title: [Amazon.co.jp limited] ZONe TOUGHNESS Ver.1.0.0 All 16 types premium pack
Price: 9,980 yen (9 including tax)
Sales period: Scheduled to be sold from March 15th (Tuesday)
Sales location: Amazon.co.jp
*The number is limited. Specifications and sales dates are subject to change.
Contents: ZONe TOUGHNESS 16 types of character design cans, prefabricated gate-like display, and a luxurious set of original design posters are on sale in limited quantities.
Uma Musume Pretty Derby
Development and operation: Cygames
Compatible models: iOS / Android / PC
An illustrator who is active both in Japan and overseas, such as character design, visual work, and book illustration who is famous for Hololive ID 2nd gen member “Kureiji Ollie” character design, “Vocational school HAL 2019 TV commercial” Artwork, TV animation app game “takt op. Series” character design, and so on.