JR East Cross Station Retail Company will start a new campaign at “NewDays” stores from December 21st to January 10th, 2022, with the new season of the popular anime “Attack on Titan The Final Season” which starts on January 9th, 2022. To commemorate the broadcast, “NewDays x Attack on Titan Present Campaign” will be held.
In this second collaboration, NewDays’ popular rice ball series “Oni Sugo Onigiri”, abbreviated as “Sugo Oni” to mega-sized “Advance Sugo Oni!” Original collaboration foods such as lunch boxes will be released for the first time.


In addition, all 7 types of original goods with original illustrations drawn for NewDays, which was a big hit last time, will be on sale, and novelty gifts will be given for purchases of 600 yen (tax included) or more, including one or more target Suntory beverages. There are various projects such as gift campaigns with autographed posters and so on.
【Campaign Overview】
「NewDays×Attack on Titan Present Campaign」
Period: December 21 (Tuesday) – January 10, 2022 (Monday)
Implemented stores: NewDays (*Excluding some stores)
Implementation details: Sale of 11 original collaboration food products, sale of 7 kinds of newly drawn original goods, distribution of novelties, implementation of gift campaign
<Collab Food> List(Prices including tax)
Get rid of every single grain! Shingeki no Sugo Oni! 350yen
It’s so amazing that it has an impact on the dialogue of Attack on Titan. A dream-like super-large rice ball that combines four types of rice balls. (Salmon, chicken gome, takana, mayonnaise) About 3 times the size of regular rice balls.
*Sales area: Tokyo Metropolitan Area / Nagano / Niigata Station
My purpose is to eat this one -luxury seafood rice balls- (special gold) 240yen
A luxurious seafood rice ball with the motif of Captain Levi’s line. Three kinds of ingredients, yellowfin tuna, kazunoko, and shellfish trabeculae, were wrapped in kelp soup stock rice from Hokkaido.
* Sales area: Tokyo Metropolitan Area, Nagano, Tohoku (excluding Akita and Aomori), Niigata Station
Nine giant rice bowls 580yen
Nine kinds of side dishes are arranged in the image of “Nine Giants” appearing in Attack on Titan.
A variety of bento boxes with different tastes and appearances such as fried chicken, hamburger steak, grilled mackerel and boiled eggs.
* Sales area: Tokyo Metropolitan Area / Nagano
<Original Collab Goods>List(Prices including tax)
Original goods using illustrations drawn by NewDays original are now available. Sold in limited quantities at NewDays stores, you can check the target stores and sales details on the special website.
* “Acrylic key chains,” “can badges,” and “votive tablets” are sold in boxes at some stores.
* All types are available in one box.
Acrylic key chain 850 yen (tax included) / 1 BOX 8,500 yen
An acrylic key chain that uses a newly drawn life-size SD illustration.
* All 10 types (closed package)
Can badge 500 yen (tax included) / 1BOX 5,000 yen
A can badge with a newly drawn life / SD illustration
* Size: Diameter 56mm
* All 10 types (closed package)
Acrylic stand 2,000 yen each
A lively drawn acrylic stand with life-like illustrations. If you line up 5 types, it will be powerful.
* All 5 types
<Get it on a first-come, first-served basis! Novelty gifts >
If you purchase 600 yen (tax included) or more including one or more target Suntory beverages at “NewDays”, you will receive an original novelty at the cash register on a first-come, first-served basis. (Limited quantity, will end as soon as each store runs out, 1 set per account, only 1 piece)
Target Suntory beverages: Craft Boss brand, Iyemon brand, natural water brand, etc.
* Details can be found on the in-store POP or on the special website.
Implementation period:
・ First bullet: December 21st (Tuesday) -December 27th (Monday)
・ 2nd: December 28th (Tuesday) -January 10th (Monday), 2010
novelty:
・ First Novelty: NewDays original postcard
* 5 types x 1 set each
・ 2nd Novelty: NewDays original multi-case
* 1 from all 5 types (random)
* Design cannot be selected due to closed specifications.
* If the conditions are met by using the self-checkout, report to the manned checkout or staff. (You may check the receipt.)
* Not available at cashless and unmanned stores dedicated to self-registration.
* For purchases of 600 yen (tax included) or more, storage of cigarettes, magazines, books (including Suica’s penguin diary), newspapers, postal tickets (Suica card, prepaid card, etc.) and utility charges, Suica charge, tickets, etc.・ Service items (copy service, courier service, etc.), capsule toys (products sold by machine), shopping bags, etc. are not included. In addition, when the product is redeemed for free, discounted, or discounted, the total amount after the free redemption, discount, discount, etc. is reflected is the target.
* There are no novelty gifts at NewDays KIOSK.

<Win by lottery! Present campaign >
A gift campaign will be held in which a poster with a cast autograph and a blanket drawn by NewDays will be awarded by lottery. At all “NewDays” stores, apply from the QR code ® URL on the receipt, using the ID printed on the receipt as one unit for purchases of 600 yen (tax included) or more, including one or more eligible Suntory beverages.
Receipt validity period: December 21 (Tuesday) -January 10, 2010 (Monday)
Application period: December 21st (Tuesday) -January 11th (Tuesday) 2010
prize:
・ Course A “Poster with autograph” 3 people
* Signed by the following 5 people
Yuki Kaji (role of Ellen), Yui Ishikawa (role of Mikasa), Marina Inoue (role of Armin), Hiroshi Kamiya (role of Levi), Romi (role of Hange)
・Course B “NewDays original drawn blanket” 50 people
* Select either A course or B course to apply
* For purchases of 600 yen (tax included) or more, storage of cigarettes, magazines, books (including Suica’s penguin diary), newspapers, postal tickets (Suica card, prepaid card, etc.) and utility charges, Suica charge, tickets, etc.・ Service items (copy service, courier service, etc.), capsule toys (products sold by machine), shopping bags, etc. are not included. In addition, when the product is redeemed for free, discounted, or discounted, the total amount after the free redemption, discount, discount, etc. is reflected is the target.
* One ID is issued for each transaction.
* ID receipts are not printed on NewDays KIOSK.
* Images and illustrations are for illustrative purposes only.
* Some products may not be available at all stores.
* Food prices are the prices at the time of take-out. Prices are different when eating and drinking in the store.
・”NewDays” x “Attack on Titan” Present Campaign Special Site:https://retail.jr-cross.co.jp/newdays/special/shingeki2021