The Sophia Label × Sanrio Characters: New collection released!

Singapore handbag brand, The Sophia Label released a new collection with Sanrio characters, bringing the cuteness and stylishness together.

The Sophia Label is an established Singapore brand founded by Sophia in 2015. Sophia found her first passion in designing handbags. Every design is carefully thought through from material, color to finer details such as pockets and buttons. Sophia’s designs are minimalistic yet practical, suitable for all occasions. In 2018, The Sophia Label collaborated with Sanrio and launched a limited edition which included its bestselling bucket bag in 3 different character designs among many others. Sophia’s vision is to create a bold yet affordable fashion line that would suit any woman and style. Woman can own their favourite designs and carry them as a fashion statement of their personality and individuality.

For this 2021 collection, Sanrio characters Hello Kitty, My Melody, Little Twin Stars, and Bad Badtz-Maru will come with their own series of items, with their own unique features and styles. The collection is available at every The Sophia Label stores in Singapore and also on the online shop.

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