Parco × Super Mario Collaboration Campaign!

From June 25th, PARCO will have a tie-up campaign with Nintendo’s “Super Mario” and hold a PARCO summer campaign.



In this campaign, the semi-annual sale “PARCO Grand Bazaar”, “Collaboration Item Fair” where more than 60 brands open stores in PARCO with Super Mario collaboration items, alongside “Nintendo TOKYO”, the only official store directly managed by Nintendo in Japan. The first 3 POP-UP STORE projects will be held.

We will develop three attractive projects and lighten up this summer more than usual with Super Mario.

* The content and session may change in consideration of the spread of coronavirus infection.

【Event Overview】

① PARCO Grand Bazaar

Schedule: June 25th (Friday) – July 11th (Sunday)

Contents: Semi-annual bargain with 30-50% off all summer items such as fashion, shoes & bags, jewelry & accessories, interiors & miscellaneous goods. Held at the same time at the PARCO online store.

* The discount rate varies depending on the shop.

* Some stores and products are excluded.

② Collaboration Item Fair

Pre-sale of collaboration items between popular brands that open in PARCO and Super Mario at PARCO.

Number of participating brands: Approximately 60 brands

Participating brands (partial): URBAN RESEARCH, AYANOKOJI, Angelic Pretty, ANREALAGE, XLARGE, X-girl, CABANE de ZUCCa, HAT MAKER KIJIMA TAKAYUKI, KIMONO by NADESHIKO, Tabio, Samantha Thavasa, gelato pique, JOURNAL STANDARD DAVIS, TiCTAC, Discover Japan Lab., FRAPBOIS, FURFUR, Almost Japan Culture, LOEWE

* Number of items sold in order: 300 types or more

Pre-sale: July 1st (Thursday) to 20th (Tuesday)  at PARCO/PARCO Online Store

General release: Wednesday, July 21 onward *The photos are samples.

* Sales time and stores may differ depending on the brand. Details can be found on the special website scheduled to be released on June 23.

<Item Lineup>


●CABANE de ZUCCa/T-shirts


●Lily Brown/Knitted shirts




●Angelic Pretty/Dresses

●Maison de FLEUR/Bags

●Ojaga Design/Key Holders


●Discover Japan Lab./Fans

●Une Nana Cool/Pouch

●Shimamura Music/Electric Piano

<Collaboration Item Special Present>
・Super Mario Hand Towel Present

Super Mario hand towels will be presented to the first 10,000 people who purchase over 3,000 yen (tax included) including “PARCO x SUPER MARIO” collaboration items at the target shops during the period.

Target stores: Collaboration item sales shop

Period: From July 1st (Thursday) *Ends as soon as each shop runs out

* The image is a sample
・PARCO online store Limited Gift Box Delivery

During the period, the first 5,000 people who purchase “PARCO x SUPER MARIO” collaboration items at the PARCO online store will receive the items in the original gift box.

Target stores: Shops that sell collaboration items at the PARCO online store

Period: From July 1st (Thursday) *Ends as soon as each shop runs out

* Some items are not eligible

* The image is a sample 

Nintendo TOKYO, the only official Nintendo store in Japan in Shibuya PARCO, has decided to open a POP-UP STORE at 5 PARCO stores nationwide this summer.

At the POP-UP STORE, you can purchase original goods with the themes of “Super Mario”, “Animal Crossing”, “The Legend of Zelda”, and “Splatoon”, as well as some limited-edition products at “Nintendo TOKYO” stores.

Implementation period:

Nagoya PARCO (South Building 7F Event Space) Period: June 25th (Friday) – July 25th (Sunday)

Fukuoka PARCO (Main Building 5F PARCO FACTORY) Period: June 25th (Friday) – July 25th (Sunday)

Sendai PARCO (Main Building 6F SPACE6) Period: July 31st (Sat) -August 15th (Sun)

Hiroshima PARCO (Main Building 6F PARCO FACTORY) Period: August 14th (Sat) – September 5th (Sun)

Sapporo PARCO (7F SPACE7) Period: August 21st (Sat) – September 5th (Sun)

* Business dates and times may be changed, canceled, or postponed.

* To prevent the spread of new coronavirus infection, advance reservations are required to enter the POP-UP STORE online. From June 17th, we are accepting reservations for Nagoya and Fukuoka. If you cancel on the day of the event, you will be accepted to enter the store with a numbered ticket. You can check the latest information on Nintendo TOKYO’s Twitter.

・Parco x Super Mario Campaign Site:
・Grand Bazaar Special Site:
・Collaboration Item Fair Special Site:
・Nintendo TOKYO Official Twitter:

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