GAP the globally recognized iconic casual wear brand, teams up with Medialink Animation International Limited, a wholly owned subsidiary of Medialink Group Limited (2230.hk) (together “Medialink Group”), the leading dynamic market mover of media content distribution and brand licensing in Asia, to introduce a collection of fashion items featuring characters from Popeye, the King Features-owned classic character brand and one of the most recognizable pop-culture icons in the world.
Medialink Group, which is working as King Features’ agent in the territory, is collaborating with GAP for Mainland China. Launching this summer, the collection includes t-shirts and tops for men, women and kids, allowing the whole family to enjoy the adventure and excitement of the legendary, Popeye. The special edition short-sleeve cotton t-shirts are adorned with colorful designs, and each of the characters are vividly shown around the GAP classic logo. Popeye with his iconic canned spinach, romantic Olive Oyl, and Bluto, Popeye’s mischievous rival, make the collection both fun and nostalgic, reminding consumers of their childhood days. The selection of fashion items featuring Popeye will be available from mid-June online and in GAP stores.
Sailor. Tough guy. Hero. Legend. That’s Popeye. An underdog with bulging forearms, a mean uppercut and a love of canned spinach. Unassuming, unsophisticated and undeterred by a challenge, from the minute he walked into the comic strip, The Thimble Theatre, and muttered his famous “Ja think I’m a cowboy?” line, Popeye the Sailor Man captured the hearts of millions of fans around the globe. As the star of his own comic strips and animated content on the big screen and small, Popeye became quickly ingrained in American culture, and today remains one of the most recognizable pop culture icons in the world.
About King Features
King Features is a premier producer and distributor of the world’s most iconic intellectual properties and a leader in classic character licensing and franchise development. With one of the longest-running consumer products programs in the industry, King Features’ portfolio includes world-renowned pop culture brands such as Popeye®, Cuphead, Flash Gordon™, The Phantom™, Hägar the Horrible, Moomin, Prince Valiant® and Mandrake the Magician. King Features will produce The Cuphead Show! with Netflix Animation, set to debut in 2021. As content syndication specialists, the company distributes beloved comics such as Blondie, Beetle Bailey®, Mutts™ and dozens of others as well as columns, editorial cartoons and puzzles across multiple platforms and content providers around the globe. King Features is part of Hearst Newspapers, which publishes 24 dailies and 52 weeklies, including the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York), and operates local digital marketing services and directories.
About Medialink Group Limited
Medialink Group Limited (2230.hk) is a leading dynamic market mover of media content distribution and brand licensing headquartered in Hong Kong with presence in China, Japan and South East Asia with its own Ani-One® anime platform in the region and over 1.48 million subscribers and more than 171 million views on its YouTube channel; edutainment VOD Ani-Kids™ channel and e-commerce platform Ani-Mall™. Medialink Group has been engaging in the business of media content distribution for over 26 years, and also operates the brand licensing business.Under the media content distribution business, Medialink Group invests and cooperates closely with media content licensors through entering content production and distribution arrangements and distributes media content relating to animation series, variety shows, drama series and animated and live-action feature films.
Under the brand licensing business, Medialink Group is involved in the licensing of various rights in relation to brands owned by brand licensors including ‘merchandising right’ for the use in toys, apparels and footwear, health and beauty products, food and beverage; ‘location-based entertainment rights’ for events, theme parks, shopping malls, cafes and restaurants; and ‘promotion rights’ in the Asia Pacific region.
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