KFC China opened a collaboration campaign with Genshin Impact

Genshin Impact developers miHoYo and KFC China have launched a collaboration that makes the fast-food chain’s stores in a decorated with posters and standees of the characters of the popular game Genshin Impact.

Genshin Impact is a popular free-to-play open-world action game that takes place in the world of Teyvat featuring many cities such as Mondstadt and Liyue. There are many memorable characters that the players will meet along their adventures through the game.

In this collaboration, customers who purchase Genshin Impact x KFC buckets of fried chicken will receive a code for a new glider item design featuring the restaurant’s signature colors red and white.

Limited-edition button-pins of KFC-edition Noelle and Diluc will come with every purchase of specific KFC set meals. Customers have to say the phrase “异世相遇,尽享美味” to KFC staff when ordering, which roughly translates to “Meet at another world, enjoy all the delicious.”, in order to receive these items.

All participating KFC branches only have a limited number of these pins, and each customer can only claim a pair of these each day. A Genshin Impact x KFC postcard is also available but has limited stocks as well. The Genshin Impact x KFC collaboration runs from March 8 to 28 and is limited to China-based branches.

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