Hanesbrands Japan is holding a limited capsule collection with Nintendo’s popular game title “Super Mario Bros.” with the authentic American athletic wear brand Champion from December 4th. Limited sale started on Official online store and Champion stores in Shibuya Tokyo and Shinsaibashi Osaka.
TM & © 2020 Nintendo.
In this new collaborative collection, which will be sold worldwide, the graphics unique to “Super Mario Bros.” have been playfully reproduced with the classic apparel of Champion.
Adopting the package design of the NES exclusive game “Super Mario Bros.”, it was newly created through Champion’s filter by the vintage-style printing method.
Authentic wear brand products are likened to canvas, with a twist on the iconic characters. It reminds you of popular video game moments such as Fire Mario, which shoots a fireball on the Champion hoody.
Champion have redefined what a “team” is in today’s culture and praise it in every aspect of the sport. While it’s difficult to stay connected to the team this year, it’s more important than ever. Champion wants to add more value to the team with this playful collection.
Champion × Super Mario Bros. Collection
Scheduled release date: December 4th (Friday)
Sold at: Champion Official Online Shop, Champion Brand House Shibuya Tokyo / Champion Brand House Shinsaibashi Osaka
Promotion: If you purchase a “Champion x Super Mario Bros. Collection” product from the above sales destination, Two kinds of original “Super Mario Bros.” sticker sets with 8-bit champion logo with the motif of will be presented.
<Comment from David Robertson, Champion Global Brand Marketing Director>
“As a brand that celebrated its 100th anniversary last year, Champion is very pleased to celebrate the milestone of such an iconic brand. From the beginning, Super Mario Bros. has created a beloved character that unites for its fans. We’ve made it clear to expressed teamwork. Champion is a brand that praises the team in many ways, and we’re delighted to welcome our Super Mario Bros. friends. “
・”Champion x Super Mario Bros. Collection” special site :https://www.hanesbrandsinc.jp/champion/e/eC-mario/