“Sebastian Masuda ” x “Disney Store” first joint project realized Harajuku / Kawaii culture’s colorful and pop world of “Toy Story”

On August 27, Walt Disney Japan released “ARTIST COLLECTION by Sebastian Masuda”, the first collaborative collection by Disney Store and artist Sebastian Masuda will sell at Disney stores and online stores nationwide.

This is the second time in the artist collection project. This collection is depended on the products based on the kawaii culture from Sebastian Masuda, using with the Toy Story series from Disney, to show the colorful and special atmosphere based on vivid pink.

The lineup includes a variety of items such as Lozzo stuffed toys and key chains, stationery such as notebooks and pencil cases, fashion items such as caps, watches and hair accessories. In addition, they also look forward to starting a project on outdoor products, like backpacks and waste bags will also appear. Not only design but also an item with excellent functionality.