“Felix the Cat” POP UP STORE Open

Based on the commercialization contract with NBC Universal Entertainment Japan, the limited store produced by Ayumi Seto to commemorate the 100 anniversary of Felix the Cat will grand open at Laforet Harajuku from April 26 to May 7.


Felix the Cat is lovely character and has been loved around the world since his born from the United States in 1919.

This pop-up store sells limited collaboration items,  which produced by Ayumi Seto, who is active as designers and producers, to commemorate the 100th anniversary of “Felix the Cat.”

Under the concept of “American Diner”, a large number of limited items of original art that can only be purchased here. The first 22 people daily, who buy the limited collaboration goods purchase 4,000 yen (tax included) or more would have more privileges, like playing catching Felix gum game or getting a bingo sticker to win the Felix gum.


Event detail
-Title: Felix the Cat POP UP STORE by Ayumi Seto
-Date: April 26 (Fri)-May 7 (Tue)
-Place: Laforet Harajuku 2F CONTAINER (1-11-6, Jingumae, Shibuya-ku, Tokyo)
-Special event: Ayumi Seto will visit the store on April 27



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