ZEN HOLDINGS Co., Ltd decided to use a character of the nationally popular anime “Chibi Maruko-chan” as a new corporate image in various public relations media in the future.
“Chibi Maruko-chan” presents the ideal model of a warm family that lives in harmony with a big family depicted the family bonds and daily family life. And this concept ideal is corresponded with “Spiritually rich home and living”, the aims of the company. Depend on the major feature from “Chibi Maruko-chan” character, “safety” and “credit” would help the company create a deeper tie with the customer than before.
In the future, collaboration goods, events, and projects will be on the plan, while expanding the warm and peaceful view of “Chibi Maruko-chan” in the world.
To celebrate the soon commemorable 20th anniversary and the 30th anniversary of the broadcast launch, the company will transmit a “human being, loving, living” message and put forth a synergistic effect with “nice living” to the society.