‘Hello Kitty X Old Master Q’ mall exhibition @ MOSTown, Hong Kong

During the Lunar New Year, almost every shopping mall in Hong Kong is having different kinds of decorations, mainly with pig-related designs, to celebrate the festival. MOSTown, trying to stand out from the others, is having an unprecedented collaboration with Hello Kitty and Old Master Q.

Hello Kitty is a cute character welcomed by young generations, while Old Master Q is a character from a traditional Hong Kong comic with is famous among older generations. This time, MOSTown is putting these two ‘non-related’ characters together and create a brand new exhibition.

By applying Superflat, a postmodern art movement, the atrium of the mall is decorated as the old Hong Kong, with old barber shop, traditional dry seafood shop, old-fashion restaurant, etc. Each of the shop is decorated with Hello Kitty and Old Master Q, perfectly combining the old Hong Kong and modern IP designs together.