‘Hello Kitty Haruka’, Japanese hospitality to passengers from all over the world
From 29th Jan, West Japan Railway Company is collaborating with Hello Kitty, operating the Kansai Airport express ‘Haruka’ with Hello Kitty wrapping. The main theme this time is ‘Japanese hospitality’. ‘Haruka’ is one of the important connections between the West Japan gateway – Kansai Airport and the ancient capital which is always crowded with travelers – Kyoto. The new ‘Haruka’ is providing a new travel experience to all the passengers with Japanese hospitality together with ‘Hello Kitty Shinkansen (bullet train)’ started service from Jun, 2018.
The theme of the new wrapping design is ‘Japanese hospitality’. Japanese has been creating decorations and arts based on natural flora and fauna since ancient times. By combining such a traditional motif and Hello Kitty, the new design is fashionable and let people feel like Japan at the same time. The first design this time is using navy blue colour inside ‘Haruka’, with the motifs based on nature such as butterflies and flowers.
From the interior, such as the doors and windows, to the exterior, new designs can be found everywhere in the train. Passengers can enjoy the ‘Hello Kitty Haruka’ world while on board.
Also, from 5th Feb, the ticket vending machine in Kansai Airport station would also be decorated by original designs. In addition, there would have welcome events from 13:00 to 15:00 at the station. During the event, Hello Kitty mascot would meet and greet with the passengers. Besides, Mr. Sasaoka from Misho-ryu Sasaoka (a Japanese school of flower art) and official from Kyoto would present the Japanese hospitality.
Train in collaboration: Kansai Airport limited express ‘Haruka’
Section: Kansai Airport – Maibara, Kyoto
Period: From 29th Jan, 2019
Collaboration plan: With the same concept, the second/third stage with different designs is under planning
Operation plan: Operate for the regular express train. There would have days without operation.