Product placement in animation

‘Normally’, when it comes to the collaboration between products and anime, most of the people would have an image that the famous anime characters is holding the products in front of the camera and introducing the benefits of the products, or as the mascot is printed on the product packages with some special localized designs. Yet, this kind of promotion method has already become a kind of too much and customers are sometimes quite saturated with this kind of hard-selling promotion.

So how do the sellers promote their products with the help of anime? The answer is product placement. Continue reading “Product placement in animation”

‘Mitsu and Yuki’ by Morinaga collaborate with ‘Snow Miku’

On top of snow sculpture, Live show and exhibition, Morinaga is releasing the collaboration animation and press release.

On 3rd Feb, Morinaga product ‘Mitsu and Yuki’ is having the 10th anniversary. To celebrate this, the product is collaborating with the Hokkaido supporting character ‘Snow Miku’, releasing the ‘Yuki Miku version’ from ‘Mitsu and Yuki’ TV commercials on official webpage and official Youtube channel.

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Mechanical designer Kunio Okawara exhibition @ Guangzhou, China

Mr. Kunio Okawara is a mechanical designer in the Japanese anime industry, specialized in the huge robot designs. One of the famous designs is the Gundam series and this makes him become ‘the father of Gundam’. Not just in Japan, but the huge success of Gundam also let him famous in other countries. Therefore, from 8th Mar to 9th Jun, Mr. Kunio Okawara is having an art exhibition in Guangzhou, China.

main.JPG Continue reading “Mechanical designer Kunio Okawara exhibition @ Guangzhou, China”

Collaboration between ‘BABY-G’ and ‘Kiki’s Delivery Service’

Released from early April at Donguri shops and online shop

The American casual wear brand ‘GBL’ has announced to have the collaboration with Ghibli characters, bringing anime ‘Kiki’s Delivery Service’ (the 30th anniversary) and BABY-G (the 25th anniversary) together and the special edition of ‘Kiki’s Delivery Service BABY-G’ would be released soon (15,800 yen excluded tax).

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Yifang Taiwan Fruit Tea X Doraemon @ Hong Kong

Thanks to the great success of the previous collaboration, Yifang Taiwan Fruit Tea is having the collaboration again in Hong Kong from 15th Feb to 14th Apr.

In Dec last year, the famous Taiwan fruit tea brand Yifang had the collaboration with Doraemon in Taiwan and China, providing their products in plastic cups with Doraemon designs and special novelties. The event successfully attracted the crowd and therefore they are having the collaboration with Doraemon again in Hong Kong this time.

main.JPG Continue reading “Yifang Taiwan Fruit Tea X Doraemon @ Hong Kong”

‘Hello Kitty X Crayon Shinchan’ collaboration series

To celebrate the 45th anniversary of Hello Kitty, collaborated products were released from 14th Feb.

To celebrate the big year, Sanrio is now collaborating with another famous IP, Crayon Shinchan. 19 different collaborated items ‘Hello Kitty X Crayon Shinchan’ are available in Sanrio shops, Sanrio corners in shopping malls and Sanrio online shop from 14th Feb.

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San X characters novelties X 7-eleven @ Taiwan

When we talk about San X, maybe not too many people would know what it is. But when it comes to the characters, such as Rilakkuma, they have created, people would definitely know what it is. With this high popularity, 7-eleven is having the collaboration with San X characters to attract fans and customers.

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The first Nekopen exhibition

Special goods using local drawings

LAWSON ENTERTAINMENT is holding the first Nekopen, a famous Line character stamp with cat and penguin, from 9th Feb in 5 hmv museums in Japan (Sendai, Tokyo, Nagoya, Osaka, Fukuoka).

main.jpg Continue reading “The first Nekopen exhibition”

My Melody Run @ Singapore

Due to the great popularity of character run events in Singapore, there would have a new one on 12th May. And main character this time is My Melody.

As one of the most popular characters of Sanrio series, My Melody has a lot of fans, especially among the young cute ladies.

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‘LEGOLAND Japan’ grand open in July, 2019

First expansion since the park opens. The ‘Lego Ninjago World’

The outdoor theme park LEGOLAND Japan is having the first area expansion in July this year since the park opens in April, 2017. Participants can enjoy the new world of Lego Ninjago in the new area ‘Lego Nijago World’.

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Doraemon Post Office @ Hong Kong

Doraemon is collaborating with Ding Dong Takuhaibin in Hong Kong, having the popup post office again from 12th Feb to 28th Feb.

The collaboration this time is not the first time in Hong Kong. In 2017, the similar event had been held and attracted loads of fans to support. Due to the needs from the fans, Doraemon post office is back to Hong Kong again.

main.jpg Continue reading “Doraemon Post Office @ Hong Kong”