“Fullmetal Alchemist” campaign held in Kiddy Land 16 stores

Cute and stylish goods that Sanrio designed and produced are first appearing

The Kiddy Land 16 stores including the east flagship store “Kiddy Land Harajuku Store” and the west flagship store “Kiddy Land Osaka Umeda store” are having a campaign of “FULLMETAL ALCHEMIST x KIDDY LAND” hold during December 1 – 31.

“FULLMETAL ALCHEMIST” started serialization at Square Enix’s monthly magazine “Shonen gangan” in 2001 a magnificent scale, a view of the world, a story beyond imagination attracted many readers regardless of gender and women, and animated in television and theaters. In September 2017, the Large-scale original picture exhibition will be held together with the live-action movies that will be released in theaters in December.

In the campaign, Sanrio has produced the characters of “FULLMETAL ALCHEMIST” and developed a special design one corner where “FULLMETAL ALCHEMIST” goods which had been converted into a character with a new taste.

Also deformed character appeared at Kiddy Land for the cute limited item. In addition, special purchase benefits only for this period are set up to excite the campaign.

【Purchase benefits】

From December 1^st (Fri) at a fair hosting store, purchase ” FULLMETAL ALCHEMIST” for those who purchased the related products for 3,000 yen (tax included) or more, get the Kiddy Land limited gift “Picture plate (not for sale)” until out of stock.

First edition: Ed & Al release on December 1^st (Fri) to December 15^th (Fri)
Second edition: Ed release on December 16^th (Sun) to December 31^st (Sun)

Purchase benefit

【Venue】16Store
【Kiddy Land Limited Edition】
・Clear file A4        3design　300 Yen (Tax exclude)（Ed/Mustang/Cooking）
・Flat pouch           3 design　1,000 Yen (Tax exclude)（Ed/Mustang/Cooking）
・Lunch tote           2 design　2,000 Yen (Tax exclude)（Ed/Cooking）
・2WAY Tote bag   2 design 2,700 Yen (Tax exclude)（Ed/Cooking)
＊December 16^th～Schedule release