Lotte has decided the collaboration between its product “Koume” character “Koume chan” and the popular character that represent Japan “Hello Kitty”.
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“Hello Kitty” and “Koume chan” are two characters which have many similarities such as their birth year of 1974 and being loved by many women and girls. For this collaboration, special products are designed with “Making female’s heart beat” concept.
Also, this campaign will be entering the “Sanrio Characters Collaboration Ranking” for voting this year as well.
・Sanrio Characters Collaborations Ranking: https://sanriocharacterranking.com/collabs/
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