Tohoku Shinsha and Yokohama prefecture will be using “Shawn the Sheep” as an ambassador to represent the connection between Yokohama and England.
© Aardman Animations Ltd2017
“Shawn in sheep” is a character in the UK, which Tohoku Shinsha operates domestic commercialization rights. The company signed a collaborative agreement with Yokohama City, which is closely related to the UK, since its opening in 1859, and will cooperate with the city’s efforts utilizing “Shawn in Sheep” and various administrative measures to deepen the relationship with the UK. In addition, this time is the first time that “Shawn of sheep” is used for cooperative agreement project with local governments.