MiniStop, a convenience store chain in Japan, will have a tie-up campaign with Sanrio’s popular characters from April 3rd to April 23rd to celebrate Easter’s day which will be on April 16th this year. The campaign includes the original designed premium items with Easter-themed motifs.
During the campaign, if customers purchased three of event-specific products at the same time, they will be rewarded original “3-colored pens”. The pen will come with 10 designs in total to collect. Also, for those who purchase the products in MiniStop for more than 500 yen will have chances to enter the Lucky Draw which will give away the “Original Plate Sets”.
For more details: http://ms-sanrio-cp.com (opened from April 3rd)