In this September, IPA (Information-technology Promotion Agency, Japan) launched a special campaign using Hello Kitty to promote the IT Engineers Examination (ITPEC Exam) in 7 Asian countries (Philippines, Thailand, Vietnam, Myanmar, Malaysia, Mongolia, and Bangladesh) for 2 years till June 2018.
ITPEC Exam has been supported by IPA from the beginning in 2006.
During the campaign, special clear folders with exclusive Hello Kitty designs will be distributed to the ITPEC examinees, while posters, pamphlets, flyers, websites, etc. decorated with Hello Kitty designs will also be utilized for promotion activities.
IPA expects to raise awareness of the ITPEC exam and to increase the number of the examinees by using the world famous Hello Kitty for the special campaign.
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