The Pokemon Company revealed a new cooperation with China Airlines to launch a new plane with Pokemon-themed livery. The Taiwanese airliner will fly the “Pikachu Jet CI” on several flights in the Asian region.
On July 25th, the Coca-Cola company announced that the energy drink brand “Real Gold” will release “Real Gold NARUTO/BORUTO”, a package featuring illustrations and famous lines from the anime “NARUTO” and “BORUTO”, which are popular with a wide range of people.
Korean Air Freshener brand “De: Project” just released a new collaboration with the famous KAKAO Friend’s Ryan the bear with the new item “De:Project Car Air Freshener – Black Ryan”.
On July 15, Okayama Prefecture welcomed Ms. Rika Kayama, also known as “Licca-chan”, as a “Hare no Kunist” in order to spread the charm of Okayama Prefecture throughout Japan and around the world.
HoYoVerse and Pizza Hut will hold a Genshin Impact event in August in China with in-game rewards and real-life food items.
Crayon Shin-chan The first official store focusing on the movie “Crayon Shin-chan” opened on July 14th in Alpa, a specialty store in the large-scale complex “Sunshine City” in Ikebukuro.
Anitech announced a new collection in collaboration with the popular PEANUTS characters. This is the first collaboration that the brand has with the cute character group.
Calbee collaborated with the popular smartphone app “Monster Strike” provided by mixi’s XFLAG ™ to create the L size of the standard product “Jagariko Salad/Cheese/Jaga Butter/Mentai Cheese Monja Flavor”. From the end of June, we will switch to the limited-time collaboration package (scheduled to end at the end of September).
CHARMMY is having a new collection in collaboration with the beloved character group of KAKAO FRIENDS.
From June 20th, Mondelez Japan will collaborate with the refreshing “Clorets” brand and the anime “Touken Ranbu Hanamaru -Yukigetsu Hana-“, which will be screened in a series of three parts.
Kumamon is about to land in Yuen Long, Hong Kong at YOHO Mall with pop-up stores and exclusive items.
From June 15th, as a tie-up project with “ONE PIECE FILM RED” released on August 6th, the “Let’s start a delicious adventure !!” campaign will be held to liven up the summer dining table. Starting with the opening of a special site for the “ONE PIECE FILM RED” tie-up campaign on June 15th and the release of original recipes, a total of 12 types of “tie-up packages” will be released from five house product brands on June 20th. In addition to broadcasting “original TV commercials” from July 1, various “gift campaigns” will be held during the campaign period.